Hi there 👋

My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Why Most Threat Models Are Fan Fiction for Security Teams

Why Most Threat Models Are Fan Fiction for Security Teams

The Problem Nobody Wants to Admit Your threat model sits in a Confluence page, beautifully diagrammed, meticulously documented. It’s a masterpiece of security theater. Your developers glance at it during onboarding, security checks it off a compliance box, and then everyone pretends it actually represents reality. Sound familiar? Here’s the uncomfortable truth: most threat models are elaborate fiction—carefully crafted stories about how systems should be attacked, divorced from how they actually evolve in production....

January 25, 2026 · 12 min · 2516 words · Maxim Zhirnov
Disaster Recovery for Solo Developers: What to Do When Everything Breaks

Disaster Recovery for Solo Developers: What to Do When Everything Breaks

When you’re a solo developer, your infrastructure isn’t just your business—it is your business. There’s no ops team to call at 3 AM, no heroic incident response meeting where someone else takes charge. It’s just you, your cold coffee, and the sinking realization that your production database just became nothing more than a digital ghost story. I’ve been there. And I’m guessing you have too, or you’re smart enough to know it’s coming....

January 24, 2026 · 11 min · 2254 words · Maxim Zhirnov
The Case for Bash Scripts Over CI/CD Pipelines in Some Projects

The Case for Bash Scripts Over CI/CD Pipelines in Some Projects

Look, I’m going to say something that might get me banned from the DevOps dinner parties: not every automation task deserves a fancy CI/CD pipeline. I know, I know—it sounds like heresy in 2026. We’ve been conditioned to believe that bigger, more complex, more enterprisey is always better. But what if I told you that sometimes a well-crafted Bash script, sitting quietly in your repository, might be exactly what your team needs?...

January 24, 2026 · 12 min · 2480 words · Maxim Zhirnov
Designing Libraries That Are a Joy to Use: A Practical Guide to Modern UX in Library Spaces

Designing Libraries That Are a Joy to Use: A Practical Guide to Modern UX in Library Spaces

If your library’s website feels like navigating a labyrinth designed by someone who’s never actually tried to find a book, or your physical space makes patrons look like they’re searching for buried treasure without a map, you’re not alone. The good news? Designing libraries that people genuinely enjoy using isn’t some mystical art reserved for tech giants with bottomless budgets. It’s about understanding that libraries aren’t just repositories of books—they’re experiences....

January 23, 2026 · 14 min · 2851 words · Maxim Zhirnov
Tabs vs Spaces: The Most Honest Symbol of Pointless Engineering Wars

Tabs vs Spaces: The Most Honest Symbol of Pointless Engineering Wars

If you’ve spent more than five minutes in a software engineering team, you’ve likely witnessed it: two developers, locked in passionate debate, arguing about the width of their indentation. One reaches for the Tab key with the righteousness of a crusader, while the other frantically taps the spacebar, refusing to yield. Their pull request sits in limbo, and the team watches, exhausted. Welcome to one of programming’s most gloriously pointless wars....

January 23, 2026 · 8 min · 1692 words · Maxim Zhirnov