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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Should Developers Unionize Against AI Pair Programmer Mandates? A Nuanced Take

Should Developers Unionize Against AI Pair Programmer Mandates? A Nuanced Take

When your manager casually mentions that the company is “mandating AI pair programming for all new features” in the same tone they’d use to describe a new coffee machine, it hits different. But before you dust off your protest signs, let’s talk about whether unionization is actually the answer—or if we’re solving the wrong problem entirely. The AI Pair Programming Moment We’re Living In We’re at an inflection point. Artificial intelligence coding agents are no longer science fiction—they’re in your IDE right now, probably sitting there like an overeager intern who never sleeps, never asks for vacation, and never complains about pull request feedback....

December 23, 2025 · 8 min · 1682 words · Maxim Zhirnov
Overcoming Imposter Syndrome in the IT Industry: A Practical Guide to Silencing Your Inner Fraud Police

Overcoming Imposter Syndrome in the IT Industry: A Practical Guide to Silencing Your Inner Fraud Police

The Uninvited Houseguest Nobody Talks About You’ve just shipped a feature that’s been in production for three months. It’s working perfectly. Your team congratulated you. Your manager praised your work. And yet, somewhere in your brain, a tiny voice whispers: “You got lucky. They’ll figure you out soon.” Welcome to imposter syndrome—the psychological equivalent of having a persistent houseguest who keeps rearranging your accomplishments and telling you they don’t belong to you....

December 22, 2025 · 10 min · 2021 words · Maxim Zhirnov
The Great API Lockdown: Are Tech Giants Killing Interoperability?

The Great API Lockdown: Are Tech Giants Killing Interoperability?

There’s a peculiar moment in Silicon Valley history we’re living through right now. The same technology companies that built their empires on the promise of open standards and interconnected systems are now wielding API restrictions like digital moats around their castles. And the irony? They’re calling it security. Let me paint you a picture. Imagine you’re trying to build a Linux emulator that runs on Apple’s iOS—something useful, something users actually want....

December 22, 2025 · 10 min · 1947 words · Maxim Zhirnov
Avoiding Cloud Services When On-Premise Solutions Are Better

Avoiding Cloud Services When On-Premise Solutions Are Better

The Cloud Isn’t Always the Answer (Shocking, I Know) There’s a running joke in the tech industry that every infrastructure problem can be solved by “moving it to the cloud.” Need better performance? Cloud. Worried about security? Cloud. Your coffee’s cold? Definitely cloud. But here’s the thing nobody’s talking about loudly enough: sometimes the cloud is just… overengineering masquerading as innovation. I’ve watched companies burn millions on cloud migrations that made their infrastructure worse....

December 21, 2025 · 12 min · 2465 words · Maxim Zhirnov
When Simple Is Stupid: The Underrated Art of Choosing Complexity

When Simple Is Stupid: The Underrated Art of Choosing Complexity

The Tyranny of “Keep It Simple” There’s a phrase that haunts engineering rooms worldwide, whispered like sacred scripture: “Keep it simple, stupid.” It’s on t-shirts, on conference slides, and definitely in the minds of every tech lead who’s just finished reading a blog post about minimalism. And I’m here to tell you something slightly heretical: sometimes that advice is spectacularly wrong. Don’t misunderstand me. I’m not advocating for complexity for complexity’s sake....

December 21, 2025 · 11 min · 2195 words · Maxim Zhirnov