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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Implementing Service Mesh with Linkerd in Kubernetes: From Theory to Production

Implementing Service Mesh with Linkerd in Kubernetes: From Theory to Production

Why Your Kubernetes Cluster Needs a Service Mesh (And Why Linkerd Is The Answer) Picture this: you’ve just deployed your beautifully architected microservices to Kubernetes. Everything’s working perfectly in your local environment, and you’re convinced that production will be a breeze. Then reality hits like a poorly configured load balancer. Suddenly, you’re dealing with network latency spikes, mysterious connection timeouts, and that one service that decides to have an existential crisis at 3 AM on a Sunday....

December 20, 2025 · 9 min · 1775 words · Maxim Zhirnov
Why Your Favorite Programming Language Sucks (And Why That's Okay)

Why Your Favorite Programming Language Sucks (And Why That's Okay)

Let me be honest with you: your favorite programming language is terrible. So is mine. So is everyone else’s. And you know what? That’s perfectly fine. We’re living in an era where developers treat programming languages like sports fans treat their teams. “Python is for data scientists,” someone declares. “JavaScript will rot your brain,” mutters a C++ programmer. “Go is the future,” insists a DevOps engineer. Meanwhile, all these languages are out there just doing their jobs, blissfully unaware that they’ve each inherited a dedicated tribe of defenders and detractors....

December 20, 2025 · 11 min · 2228 words · Maxim Zhirnov
The Benefits of Not Following Agile Methodologies Rigidly

The Benefits of Not Following Agile Methodologies Rigidly

When I first encountered Agile methodology about a decade ago, it felt like discovering fire. Finally, we had a framework that promised flexibility, rapid iteration, and freedom from the bureaucratic chains of Waterfall. We were going to be different. We were going to be fast. We were going to wear hoodies and have standing meetings about standups. Then something funny happened. We became so committed to the Agile gospel that we forgot why we started using it in the first place....

December 19, 2025 · 12 min · 2498 words · Maxim Zhirnov
Building Your Own Memory Leak Detective: A Practical Guide to Automating Go Memory Analysis

Building Your Own Memory Leak Detective: A Practical Guide to Automating Go Memory Analysis

The Ghost in Your Machine You know that feeling when your Go application starts consuming memory like it’s training for an all-you-can-eat buffet? One day it’s running smoothly, the next—boom—your ops team is paging you at 3 AM because the service is using 8GB of RAM when it should be using 800MB. Welcome to the wonderful world of memory leaks. Here’s the thing about Go: it’s got this fancy garbage collector that’s supposed to make memory management our problem no more....

December 18, 2025 · 13 min · 2649 words · Maxim Zhirnov
Green Coding Certifications: Why Your Code's Carbon Footprint Actually Matters (and How to Measure It)

Green Coding Certifications: Why Your Code's Carbon Footprint Actually Matters (and How to Measure It)

We live in an age where we obsess over every kilobyte of our JavaScript bundles, but somehow never stop to think about the kilograms of CO2 our code is burning. Ironic, isn’t it? Here’s a wake-up call: the Information and Communication Technology sector is responsible for approximately 4% of global greenhouse gas emissions—that’s equivalent to the entire aviation industry. And it’s getting worse. Projections suggest this figure could skyrocket to 14% by 2040 if we don’t fundamentally change how we develop software....

December 18, 2025 · 8 min · 1589 words · Maxim Zhirnov