Hi there 👋

My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Feature Flagging Techniques: From Theory to Battle-Tested Production

Feature Flagging Techniques: From Theory to Battle-Tested Production

If you’ve ever held your breath while deploying code at 3 AM, silently praying nothing explodes, you’ve earned the right to know about feature flags. They’re like the ejection seat of modern software development—except you rarely have to eject, and when you do, your users barely notice. Feature flags are conditional logic wrappers that let you control which code paths execute at runtime, without touching your deployment pipeline. They’re the Swiss Army knife of continuous delivery, enabling you to deploy code safely, run A/B tests, and perform canary releases without the existential dread that usually accompanies shipping to production....

December 10, 2025 · 13 min · 2733 words · Maxim Zhirnov
Applying Caching for Boosting Web Application Performance: A Developer's Deep Dive

Applying Caching for Boosting Web Application Performance: A Developer's Deep Dive

If your web application feels slower than a sloth on a Monday morning, the culprit is probably not enough caching. I get it—caching seems deceptively simple until you realize you’re debugging why yesterday’s data is still showing up today. But here’s the beautiful secret: caching is simultaneously the most effective performance hack and the reason developers lose sleep at night (thanks, cache invalidation). Let me walk you through it all without the existential dread....

December 9, 2025 · 15 min · 2984 words · Maxim Zhirnov
Why Your Daily Standups are Probably Too Long (And What to Do About It)

Why Your Daily Standups are Probably Too Long (And What to Do About It)

The 47-Minute “15-Minute” Meeting You know that feeling when someone says “quick standup” and you look at your watch thinking, “Yeah, let’s see about that.” Two hours later, you’re still hearing about why someone’s JIRA ticket got stuck, and you’ve missed three other meetings. Welcome to the land of the bloated standup—where 15 minutes transforms into something that would make a TED talk blush with envy. Here’s the uncomfortable truth: your daily standup isn’t broken because the concept is broken....

December 9, 2025 · 11 min · 2237 words · Maxim Zhirnov
Introduction to Clojure: Functional Programming for the JVM

Introduction to Clojure: Functional Programming for the JVM

Why Clojure? A Love Letter to Parentheses If you’ve ever looked at Clojure code and thought, “Did someone spill a keyboard of parentheses into my text editor?”, congratulations – you’ve just experienced the most honest reaction to Lisp-family languages. But here’s the thing: once you get past the parentheses parade, you’ll discover that Clojure is like the cool cousin who actually has interesting things to say at family dinners. It’s a modern Lisp dialect that runs on the Java Virtual Machine (JVM), combining the elegance of functional programming with the pragmatism of the JVM ecosystem....

December 8, 2025 · 10 min · 2127 words · Maxim Zhirnov
Mental Health Monitoring Through IDE Usage Analytics: Help or Spyware? A Developer's Dilemma

Mental Health Monitoring Through IDE Usage Analytics: Help or Spyware? A Developer's Dilemma

You know that moment when your IDE suggests you take a break because you’ve been staring at the same function for three hours? Well, someone thought it was a brilliant idea to scale that observation up to track mental health patterns. And honestly? I can’t decide if it’s genius or terrifying. The premise is seductive: what if the tools we already use—our IDEs, development platforms, collaboration software—could quietly observe our work patterns and alert us (or our employers, or healthcare providers) when something seems off?...

December 8, 2025 · 13 min · 2571 words · Maxim Zhirnov