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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
The Fallacy of 'Always Use a Micro Frontend': When Monolith Wins

The Fallacy of 'Always Use a Micro Frontend': When Monolith Wins

There’s a peculiar phenomenon in tech: every few years, we collectively decide that the previous architectural pattern was basically hot garbage, and the new shiny approach is the answer to everything. We’re living through that moment with micro-frontends. The hype is real. Blog posts everywhere declare that monoliths are dead, that enterprise-scale applications must adopt micro-frontends, and that if you’re still building monoliths in 2025, you’re basically coding like it’s the year 2000....

November 20, 2025 · 10 min · 2028 words · Maxim Zhirnov
Automating Go SDK Generation: Building a Tool That Actually Saves You Time

Automating Go SDK Generation: Building a Tool That Actually Saves You Time

If you’ve ever had to manually write an SDK for your Go API, you know the feeling. It’s like being handed a massive spreadsheet and asked to transcribe it by hand while someone taps their pencil on the desk. Sure, you can do it, but why would you want to? This is exactly where SDK generation automation comes in—a lifeline for developers tired of maintaining boilerplate code. In this article, we’re going to dive deep into creating a tool that automates Go SDK generation from your REST APIs....

November 19, 2025 · 9 min · 1710 words · Maxim Zhirnov
Neuroprogramming: Brain-Computer Interfaces for Code Compilation

Neuroprogramming: Brain-Computer Interfaces for Code Compilation

Let me be honest with you: if I told you five years ago that I’d be writing about controlling code with my brain, I would’ve laughed. But here we are, and frankly, the technology is fascinating enough that we should stop dismissing it as science fiction. Brain-computer interfaces (BCIs) have evolved from labs with prohibitively expensive equipment to accessible, developer-friendly platforms that actually work. The question isn’t if you should explore this space—it’s when....

November 19, 2025 · 11 min · 2299 words · Maxim Zhirnov
Building Firefox Extensions with JavaScript: Your Complete Guide from Zero to Published

Building Firefox Extensions with JavaScript: Your Complete Guide from Zero to Published

Remember when debugging meant alert() statements? Ah, the good old days—and by “good,” I mean absolutely terrible. Fast forward to today, and Firefox extension development has evolved into something actually enjoyable. You can build powerful browser extensions that extend Firefox’s capabilities without losing your sanity in the process. In this guide, we’re going to build a Firefox extension from the ground up. Whether you want to create a productivity tool, customize web pages, or build something wild and experimental, understanding how to develop Firefox extensions is a superpower worth having....

November 18, 2025 · 11 min · 2250 words · Maxim Zhirnov
Building a Resilient HTTP Client in Go: Retries and Circuit Breakers

Building a Resilient HTTP Client in Go: Retries and Circuit Breakers

Building HTTP clients might seem straightforward until 3 AM when your service starts hammering a failing external API, burns through your rate limits, and cascades into total meltdown. We’ve all been there. Or maybe you haven’t yet—consider this your friendly warning from someone who has. The difference between a casual HTTP client and a production-grade one often comes down to two deceptively simple concepts: retries and circuit breakers. They’re not glamorous, but they’ll save your bacon when things inevitably go sideways....

November 17, 2025 · 10 min · 2124 words · Maxim Zhirnov