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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
The UNIX Revolution: How a Bell Labs Side Project Conquered Computing

The UNIX Revolution: How a Bell Labs Side Project Conquered Computing

Picture this: it’s 1969, and Ken Thompson is sitting in front of a virtually unused PDP-7 computer at Bell Labs. Most people would see a dormant machine gathering dust. Thompson saw an opportunity. He’d just watched a massive, bloated operating system project called Multics collapse under its own complexity, and he thought: “There has to be a better way.” Spoiler alert: there was. And it fundamentally changed how we think about operating systems....

November 25, 2025 · 9 min · 1815 words · Maxim Zhirnov
Should Developers Be Required to Audit Their Code's Carbon Footprint?

Should Developers Be Required to Audit Their Code's Carbon Footprint?

Every millisecond your code runs, it’s not just consuming electricity—it’s contributing to the computational carbon footprint that’s becoming as real and measurable as the gas pumped into a car. Yet here’s the twist: most developers couldn’t tell you their code’s carbon output if their deployment depended on it. We’ve obsessed over performance metrics, security audits, and code quality for decades, but carbon emissions? That’s somehow remained in the shadows, treated like an environmental problem that belongs to someone else’s desk....

November 25, 2025 · 8 min · 1696 words · Maxim Zhirnov
API Versioning Strategies: A Practical Guide to Managing API Changes Without Breaking the Internet

API Versioning Strategies: A Practical Guide to Managing API Changes Without Breaking the Internet

Remember that old saying? “Congratulations! You’ve built an amazing API!” But then reality hits like a morning coffee spill: you need to add new features, fix bugs, and inevitably make breaking changes. This is where most developers discover that versioning isn’t just a nice-to-have—it’s the difference between a thriving ecosystem and angry customers flooding your issue tracker. Let me be straight with you: API versioning is one of those topics that seems simple on the surface but reveals layers of complexity the moment you start thinking about real-world implications....

November 24, 2025 · 10 min · 2001 words · Maxim Zhirnov
Coding Under Dictatorship: The Real Struggles of Tech Workers in Authoritarian Regimes

Coding Under Dictatorship: The Real Struggles of Tech Workers in Authoritarian Regimes

The Uncomfortable Truth Nobody Really Talks About Let me start with something uncomfortable: most of us who code in democratic countries have never seriously considered what it means to write software under an authoritarian regime. We complain about GDPR compliance, we argue about telemetry in our apps, we debate whether we should add analytics to our side projects. Meanwhile, developers in certain parts of the world are making decisions that could literally land them in prison....

November 24, 2025 · 9 min · 1762 words · Maxim Zhirnov
Building Chrome Extensions with Manifest V3: From Zero to Hero

Building Chrome Extensions with Manifest V3: From Zero to Hero

If you’ve ever wanted to bend Chrome to your will and create your own extension, buckle up—because we’re about to make it happen. And I promise, it’s not as intimidating as it sounds. In fact, by the time you finish reading this, you’ll have built something you can actually use. Why Should You Care About Chrome Extensions? Let’s be real: Chrome is everywhere. And Chrome extensions are like the Swiss Army knife of web browsing....

November 23, 2025 · 11 min · 2329 words · Maxim Zhirnov