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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
API Versioning Strategies: A Practical Guide to Managing API Changes Without Breaking the Internet

API Versioning Strategies: A Practical Guide to Managing API Changes Without Breaking the Internet

Remember that old saying? “Congratulations! You’ve built an amazing API!” But then reality hits like a morning coffee spill: you need to add new features, fix bugs, and inevitably make breaking changes. This is where most developers discover that versioning isn’t just a nice-to-have—it’s the difference between a thriving ecosystem and angry customers flooding your issue tracker. Let me be straight with you: API versioning is one of those topics that seems simple on the surface but reveals layers of complexity the moment you start thinking about real-world implications....

November 24, 2025 · 10 min · 2001 words · Maxim Zhirnov
Coding Under Dictatorship: The Real Struggles of Tech Workers in Authoritarian Regimes

Coding Under Dictatorship: The Real Struggles of Tech Workers in Authoritarian Regimes

The Uncomfortable Truth Nobody Really Talks About Let me start with something uncomfortable: most of us who code in democratic countries have never seriously considered what it means to write software under an authoritarian regime. We complain about GDPR compliance, we argue about telemetry in our apps, we debate whether we should add analytics to our side projects. Meanwhile, developers in certain parts of the world are making decisions that could literally land them in prison....

November 24, 2025 · 9 min · 1762 words · Maxim Zhirnov
Building Chrome Extensions with Manifest V3: From Zero to Hero

Building Chrome Extensions with Manifest V3: From Zero to Hero

If you’ve ever wanted to bend Chrome to your will and create your own extension, buckle up—because we’re about to make it happen. And I promise, it’s not as intimidating as it sounds. In fact, by the time you finish reading this, you’ll have built something you can actually use. Why Should You Care About Chrome Extensions? Let’s be real: Chrome is everywhere. And Chrome extensions are like the Swiss Army knife of web browsing....

November 23, 2025 · 11 min · 2329 words · Maxim Zhirnov
Should Programming Languages Enforce Accessibility Standards?

Should Programming Languages Enforce Accessibility Standards?

Let’s talk about something that usually gets relegated to the “nice to have” pile in most development shops: accessibility. And I’m not talking about that awkward moment when someone mentions WCAG compliance and everyone suddenly finds their shoes very interesting. I’m talking about something more fundamental—should our programming languages themselves be the ones policing accessibility standards? Here’s my hot take: we’ve been approaching this problem backwards. We’ve created mountains of guidelines, compliance frameworks, and regulatory requirements, yet we still treat accessibility like it’s a feature you bolt on at the end, right before launch, when someone remembers “oh yeah, screen readers exist....

November 23, 2025 · 11 min · 2329 words · Maxim Zhirnov
Choosing Between SQL and NoSQL: A Practical Decision-Making Guide

Choosing Between SQL and NoSQL: A Practical Decision-Making Guide

So, you’ve got data. Lots of it. Maybe you’re building the next unicorn startup, or perhaps you’re scaling an existing application to handle millions of users. Either way, you’ve hit that inevitable crossroads: SQL or NoSQL? It’s like choosing between coffee and tea—both will keep you awake, but they taste completely different and work better in different contexts. The truth is, there’s no universal answer. But there is a systematic way to choose, and that’s exactly what we’re diving into today....

November 22, 2025 · 12 min · 2356 words · Maxim Zhirnov