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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Canary Releases and Blue-Green Deployments Without Kubernetes: A Practical Guide

Canary Releases and Blue-Green Deployments Without Kubernetes: A Practical Guide

If you’ve ever nervously watched a production deployment knowing that one wrong move could send your entire user base into the error pit, you’ve probably fantasized about having a safety net. Well, consider this your safety net—wrapped in two colors and a mining metaphor. Deploying new code to production is a lot like performing surgery: everyone prefers the patient to stay awake and functional during the operation. The bad news? Most traditional deployment approaches feel more like using a sledgehammer....

February 10, 2026 · 11 min · 2209 words · Maxim Zhirnov
Measuring Developers by Tickets Closed Is the New Lines of Code

Measuring Developers by Tickets Closed Is the New Lines of Code

We’ve been here before. Twenty years ago, managers thought they’d cracked the code: count the lines of code developers write, and boom—instant productivity measurement. It was simple, objective, and completely wrong. Lines of code became the programming equivalent of paying soldiers by the bullet fired—quantity over sense. Yet here we are in 2026, making the exact same mistake with a fresh coat of paint. We’ve just swapped “lines of code” for “tickets closed,” and everyone’s acting like we invented something revolutionary....

February 10, 2026 · 9 min · 1733 words · Maxim Zhirnov
Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Let me be honest with you: I’ve sat in enough meetings where engineers passionately explain why we need to refactor the authentication module, only to watch business stakeholders’ eyes glaze over like they’re watching paint dry in a poorly lit warehouse. The response is always the same: “Can’t we just ship the feature first?” The painful truth is that most of us approach this conversation like we’re trying to convince someone that Brussels sprouts taste good....

February 9, 2026 · 11 min · 2135 words · Maxim Zhirnov
The Case for Letting AI Write All the Boring Code (Even If It's Worse)

The Case for Letting AI Write All the Boring Code (Even If It's Worse)

Here’s a controversial take that’ll probably get me roasted in the comments: we should absolutely let AI write our boring code, even when we know it might be slightly worse than what we’d hand-craft ourselves. And yes, I’m aware of the irony of that sentence. Before you close this tab and go post angry tweets about skill erosion and security vulnerabilities, hear me out. I’m not suggesting we abandon all standards and let GPT-4 run wild in production....

February 9, 2026 · 9 min · 1864 words · Maxim Zhirnov
Running and Upgrading Databases with Minimal Downtime and Drama

Running and Upgrading Databases with Minimal Downtime and Drama

If you’ve ever woken up at 3 AM because someone scheduled a database upgrade “during off-peak hours” (that turned into peak chaos), you know the feeling. Your phone lights up with panic messages, your coffee maker judges you silently, and somewhere in a Slack channel, someone is frantically typing “Is the database back yet?” in all caps. Here’s the good news: those days don’t have to be your future. The bad news?...

February 8, 2026 · 10 min · 2105 words · Maxim Zhirnov