Hi there 👋

My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Let me be honest with you: I’ve sat in enough meetings where engineers passionately explain why we need to refactor the authentication module, only to watch business stakeholders’ eyes glaze over like they’re watching paint dry in a poorly lit warehouse. The response is always the same: “Can’t we just ship the feature first?” The painful truth is that most of us approach this conversation like we’re trying to convince someone that Brussels sprouts taste good....

February 9, 2026 · 11 min · 2135 words · Maxim Zhirnov
The Case for Letting AI Write All the Boring Code (Even If It's Worse)

The Case for Letting AI Write All the Boring Code (Even If It's Worse)

Here’s a controversial take that’ll probably get me roasted in the comments: we should absolutely let AI write our boring code, even when we know it might be slightly worse than what we’d hand-craft ourselves. And yes, I’m aware of the irony of that sentence. Before you close this tab and go post angry tweets about skill erosion and security vulnerabilities, hear me out. I’m not suggesting we abandon all standards and let GPT-4 run wild in production....

February 9, 2026 · 9 min · 1864 words · Maxim Zhirnov
Running and Upgrading Databases with Minimal Downtime and Drama

Running and Upgrading Databases with Minimal Downtime and Drama

If you’ve ever woken up at 3 AM because someone scheduled a database upgrade “during off-peak hours” (that turned into peak chaos), you know the feeling. Your phone lights up with panic messages, your coffee maker judges you silently, and somewhere in a Slack channel, someone is frantically typing “Is the database back yet?” in all caps. Here’s the good news: those days don’t have to be your future. The bad news?...

February 8, 2026 · 10 min · 2105 words · Maxim Zhirnov
AI Pair Programming: Collaboration or Just Sophisticated Autocomplete?

AI Pair Programming: Collaboration or Just Sophisticated Autocomplete?

Remember that moment when you got your first code suggestion from an IDE? That little popup that seemed to read your mind? Now imagine that feeling on steroids, but with actual reasoning capabilities. That’s where we are with AI pair programming. But here’s the million-dollar question that keeps developers up at night: Are we actually collaborating with AI, or are we just dressing up a very expensive autocomplete in collaboration’s clothing?...

February 8, 2026 · 9 min · 1760 words · Maxim Zhirnov
Collecting and Anonymizing User Data Under Strict Privacy Constraints: A Practical Deep Dive

Collecting and Anonymizing User Data Under Strict Privacy Constraints: A Practical Deep Dive

The Privacy Paradox Nobody Talks About You want user data. Your business needs insights. Your machine learning models are hungry. But there’s this pesky problem: privacy regulations that actually have teeth, user trust that’s more fragile than a soufflé in an earthquake, and the looming specter of data breaches that keep compliance officers awake at night. Welcome to the wonderful world of data anonymization—where you get to have your cake and eat it too, as long as you’re willing to bake it properly....

February 7, 2026 · 16 min · 3311 words · Maxim Zhirnov