Hi there 👋

My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
When Local LLMs on Your Laptop Are Worth the Trouble

When Local LLMs on Your Laptop Are Worth the Trouble

There’s a peculiar moment in every developer’s journey where they realize they’ve been paying cloud providers to think for them. If you’ve found yourself squinting at your monthly API bills or paranoid about sending your code snippets to third-party servers, you might be wondering: can I actually run these AI models on my laptop without it melting? More importantly—should I? The short answer is yes, and increasingly, the pragmatic answer is: it depends, but probably more often than you think....

February 11, 2026 · 7 min · 1480 words · Maxim Zhirnov
Why Using AI for Code Reviews Might Be More Honest Than Your Teammates

Why Using AI for Code Reviews Might Be More Honest Than Your Teammates

Let’s be real for a moment. Your favorite colleague isn’t necessarily your code review’s favorite colleague. That senior dev who approved your pull request at 4:50 PM on a Friday? Yeah, they weren’t exactly conducting a deep architectural analysis. They were one browser tab away from freedom, and your console.log debugging wasn’t going to ruin their weekend. Welcome to the messy reality of human code reviews: they’re biased, inconsistent, and sometimes brutally honest while other times conveniently forgetful....

February 11, 2026 · 12 min · 2374 words · Maxim Zhirnov
Canary Releases and Blue-Green Deployments Without Kubernetes: A Practical Guide

Canary Releases and Blue-Green Deployments Without Kubernetes: A Practical Guide

If you’ve ever nervously watched a production deployment knowing that one wrong move could send your entire user base into the error pit, you’ve probably fantasized about having a safety net. Well, consider this your safety net—wrapped in two colors and a mining metaphor. Deploying new code to production is a lot like performing surgery: everyone prefers the patient to stay awake and functional during the operation. The bad news? Most traditional deployment approaches feel more like using a sledgehammer....

February 10, 2026 · 11 min · 2209 words · Maxim Zhirnov
Measuring Developers by Tickets Closed Is the New Lines of Code

Measuring Developers by Tickets Closed Is the New Lines of Code

We’ve been here before. Twenty years ago, managers thought they’d cracked the code: count the lines of code developers write, and boom—instant productivity measurement. It was simple, objective, and completely wrong. Lines of code became the programming equivalent of paying soldiers by the bullet fired—quantity over sense. Yet here we are in 2026, making the exact same mistake with a fresh coat of paint. We’ve just swapped “lines of code” for “tickets closed,” and everyone’s acting like we invented something revolutionary....

February 10, 2026 · 9 min · 1733 words · Maxim Zhirnov
Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Selling Technical Initiatives to Business Stakeholders: A Developer's Guide to Getting Buy-In

Let me be honest with you: I’ve sat in enough meetings where engineers passionately explain why we need to refactor the authentication module, only to watch business stakeholders’ eyes glaze over like they’re watching paint dry in a poorly lit warehouse. The response is always the same: “Can’t we just ship the feature first?” The painful truth is that most of us approach this conversation like we’re trying to convince someone that Brussels sprouts taste good....

February 9, 2026 · 11 min · 2135 words · Maxim Zhirnov