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My name is Maksim Zhirnov. I’m a Growth Marketing Expert & MarTech Engineer. I help tech companies scale through data-driven marketing strategies, powered by my engineering background. I love building marketing systems that drive growth and sharing insights on the intersection of technology and customer acquisition.
Running and Upgrading Databases with Minimal Downtime and Drama

Running and Upgrading Databases with Minimal Downtime and Drama

If you’ve ever woken up at 3 AM because someone scheduled a database upgrade “during off-peak hours” (that turned into peak chaos), you know the feeling. Your phone lights up with panic messages, your coffee maker judges you silently, and somewhere in a Slack channel, someone is frantically typing “Is the database back yet?” in all caps. Here’s the good news: those days don’t have to be your future. The bad news?...

February 8, 2026 · 10 min · 2105 words · Maxim Zhirnov
AI Pair Programming: Collaboration or Just Sophisticated Autocomplete?

AI Pair Programming: Collaboration or Just Sophisticated Autocomplete?

Remember that moment when you got your first code suggestion from an IDE? That little popup that seemed to read your mind? Now imagine that feeling on steroids, but with actual reasoning capabilities. That’s where we are with AI pair programming. But here’s the million-dollar question that keeps developers up at night: Are we actually collaborating with AI, or are we just dressing up a very expensive autocomplete in collaboration’s clothing?...

February 8, 2026 · 9 min · 1760 words · Maxim Zhirnov
Collecting and Anonymizing User Data Under Strict Privacy Constraints: A Practical Deep Dive

Collecting and Anonymizing User Data Under Strict Privacy Constraints: A Practical Deep Dive

The Privacy Paradox Nobody Talks About You want user data. Your business needs insights. Your machine learning models are hungry. But there’s this pesky problem: privacy regulations that actually have teeth, user trust that’s more fragile than a soufflé in an earthquake, and the looming specter of data breaches that keep compliance officers awake at night. Welcome to the wonderful world of data anonymization—where you get to have your cake and eat it too, as long as you’re willing to bake it properly....

February 7, 2026 · 16 min · 3311 words · Maxim Zhirnov
Why Object-Oriented vs Functional Programming Debates Are Mostly Tribal Signaling

Why Object-Oriented vs Functional Programming Debates Are Mostly Tribal Signaling

You know what’s funny? The OOP versus Functional Programming debate is essentially a bunch of developers standing in opposite corners of a room, throwing increasingly sophisticated insults at each other, when both corners are actually describing the same piece of furniture from different angles. I’ve watched this tribal warfare for years. Smart people I respect—genuinely talented developers—will passionately argue that their chosen paradigm is superior, almost like they’re defending their honor in a medieval duel....

February 7, 2026 · 10 min · 2109 words · Maxim Zhirnov
The Metamorphosis of Junior Developers: Thriving in the Age of AI Coding

The Metamorphosis of Junior Developers: Thriving in the Age of AI Coding

Remember when writing boilerplate CRUD code was the rite of passage for every junior developer? When “Hello, World” evolved into “Hello, 50 PR rejections”? Well, those days are as extinct as CVS repositories. The junior developer role isn’t disappearing—it’s evolving. And honestly? It’s getting weirder, more demanding, and somehow both more accessible and harder to break into at the same time. Welcome to 2026. Buckle up. The Plot Twist Nobody Saw Coming (Except Everyone) Here’s the uncomfortable truth: AI didn’t kill junior developer jobs; it fundamentally rewired what they mean....

February 6, 2026 · 12 min · 2345 words · Maxim Zhirnov