Building a Customer Churn Prediction System with XGBoost: From Zero to Production

Building a Customer Churn Prediction System with XGBoost: From Zero to Production

You know that sinking feeling when you realize your favorite customer just walked out the door? Turns out, there’s a way to see them leaving before they pack their bags. Welcome to the wonderful world of churn prediction, where data science meets business survival instincts. In this deep dive, I’ll take you through building a robust customer churn prediction system using XGBoost. We’re not just talking theory here—this is the practical stuff that actually works in production....

October 28, 2025 · 8 min · 1561 words · Maxim Zhirnov
Why Your Obsession with Code Minification is Overrated

Why Your Obsession with Code Minification is Overrated

Remember when everyone thought adding !important to every CSS rule was the way to go? Or when we all genuinely believed that document.write() was peak JavaScript? Well, friends, I think we’ve collectively found our next sacred cow to worship: code minification. And I’m here to gently nudge it off the pedestal. Don’t get me wrong—minification has its place in the performance optimization toolkit. But somewhere between “totally ignore it” and “treat it like the holy grail of web performance,” we’ve collectively decided that minification deserves our obsessive attention....

October 28, 2025 · 8 min · 1654 words · Maxim Zhirnov
Building a User Flow Analysis and Optimization System for Web Applications

Building a User Flow Analysis and Optimization System for Web Applications

The Mystery of the Disappearing Users We’ve all been there. You launch your carefully crafted web application, the design looks pristine, the features are solid, and then… users start vanishing like morning dew. Not because your app is bad, but because somewhere between point A and point B in their journey, they hit a wall, got confused, or just decided to grab coffee instead. The tragic part? You never really knew where they dropped off or why....

October 27, 2025 · 13 min · 2608 words · Maxim Zhirnov
The Case Against Always Using Design Patterns

The Case Against Always Using Design Patterns

You know that feeling when you’re at a buffet and you fill your plate with everything because it’s all available, then realize halfway through that you should’ve just stuck with the pizza? That’s basically what happens when developers discover design patterns. Don’t get me wrong—I love design patterns. They’re like a well-organized toolkit for solving recurring problems. But here’s the uncomfortable truth that nobody wants to admit at tech conferences: design patterns have become the duct tape of modern software development....

October 27, 2025 · 9 min · 1708 words · Maxim Zhirnov
Introduction to Elixir for Developing Scalable Web Applications

Introduction to Elixir for Developing Scalable Web Applications

Forget everything you know about imperative programming. Seriously. Close that mental tab where you’ve been thinking in loops, mutable state, and object-oriented classes. We’re about to take a journey into functional programming territory, and the tour guide is Elixir — a language that’s like Ruby had a love child with Erlang, raised by the distributed systems community, and turned out remarkably well-adjusted. If you’ve ever felt the pressure of scaling a web application, only to hit the wall where threads become a nightmare and traditional concurrency models make you want to flip tables, Elixir enters the chat with solutions that feel almost too elegant to be true....

October 26, 2025 · 10 min · 2052 words · Maxim Zhirnov