
Build vs Buy in 2026: The Strategic Framework for What to Own and What to Outsource
If you’re reading this in early 2026, you’ve probably been in at least one meeting where someone threw out the phrase “should we build it or buy it?” and watched the room split into two camps: the build-it-yourselves who see every problem as an opportunity to flex engineering muscles, and the pragmatists who just want something that works by next quarter. I’ve watched this play out enough times to know there’s rarely a clear winner—only better-informed decisions....



