Why You Should Sometimes Avoid Cross-Platform Development

Why You Should Sometimes Avoid Cross-Platform Development

Picture this: you’re building a digital product that needs to run on both iOS and Android. Your brain screams “Cross-platform! One codebase! Half the work!” – but hold that thought. While frameworks like Flutter and React Native have their charms, there are times when this approach becomes the development equivalent of wearing swim fins to a ballet. Let’s dive into why cross-platform development isn’t always the golden ticket. When Performance Takes Center Stage Cross-platform apps often suffer from the “translator problem” – your code gets interpreted through an abstraction layer before reaching native hardware....

June 30, 2025 · 4 min · 735 words · Maxim Zhirnov
Why Native Development Trumps Cross-Platform When Excellence Isn't Optional

Why Native Development Trumps Cross-Platform When Excellence Isn't Optional

Picture this: You’ve spent months crafting the perfect app. It launches, and users immediately complain about janky animations, battery drain that could power a small village, and features that work on one device but vanish on another. The culprit? Choosing cross-platform development when native was the right call. Let’s unravel why native development often outshines its “write once, run anywhere” cousin when performance and polish matter. The Performance Chasm: Beyond Benchmarks Native apps speak directly to their host OS without translation layers....

June 23, 2025 · 4 min · 675 words · Maxim Zhirnov
Почему нативная разработка превосходит кроссплатформенную, когда совершенство необязательно

Почему нативная разработка превосходит кроссплатформенную, когда совершенство необязательно

Представьте: вы потратили месяцы на создание идеального приложения. Оно запущено, и пользователи сразу же жалуются на дёрганую анимацию, расход заряда батареи, достаточный для питания небольшой деревни, и функции, которые работают на одном устройстве, но исчезают на другом. Виновник? Выбор кроссплатформенной разработки там, где правильным решением была нативная разработка. Давайте разберёмся, почему нативная разработка часто превосходит своего кузена с принципом «напиши один раз, запускай везде», когда важны производительность и качество. Разрыв в производительности: за пределами бенчмарков Нативные приложения напрямую взаимодействуют с операционной системой хоста без дополнительных уровней трансляции....

June 23, 2025 · 4 min · 757 words · Maxim Zhirnov
Building AR Apps with Unity and ARKit: A Step-by-Step Guide

Building AR Apps with Unity and ARKit: A Step-by-Step Guide

Picture this: You’re holding up your phone and seeing a dragon perched on your coffee cup. No, you haven’t had too much caffeine - you’re just experiencing augmented reality! As developers, we get to create these magical moments. Today, we’ll build an AR app together using Unity and ARKit that lets users place 3D objects in their environment. And don’t worry, I’ll sprinkle in some dad jokes to keep things light - after all, what did the AR developer say to the pizza?...

June 22, 2025 · 5 min · 854 words · Maxim Zhirnov
From Chaos to Coffee: Brewing Rock-Solid Mobile CI/CD With Fastlane

From Chaos to Coffee: Brewing Rock-Solid Mobile CI/CD With Fastlane

Picture this: It’s 4 PM, your caffeine levels are dipping, and App Store Connect just rejected your build because Dave from marketing forgot to update the build number… again. Let’s build a CI/CD pipeline so robust even Dave’s “creative” versioning can’t break it. ☕️ Why Fastlane is Your New Best Friend (Sorry, Fido) Fastlane is like having a Swiss Army knife that also makes espresso. It handles: Build number synchronization (No more “1....

June 7, 2025 · 3 min · 461 words · Maxim Zhirnov