
Predicting Customer Exodus: Building an XGBoost Churn Model That Actually Works
Why Customer Churn Prediction Matters More Than Your Morning Coffee Let’s face it - losing customers feels like being ghosted after a great first date. You thought everything was going smoothly, then poof - they vanish without explanation. In the business world, we call this “churn,” and it’s the silent killer of revenue streams. I learned this the hard way when my favorite coffee shop suddenly closed because they couldn’t predict which customers would jump ship to the new artisanal place down the street....